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Singapore Ranked Sixth Top City Brand World Brand Finance Global City Index

Posted on November 27, 2024

Rewritten:

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In the recent Brand Finance Global City Index, Singapore has emerged as the sixth-highest city in the world in terms of branding. This index, published by a renowned London-based brand consultancy, evaluates and ranks cities based on their brand power and perceptions.

The latest index is the result of a worldwide survey conducted in September across 15,000 individuals in 20 countries. The respondents ranked 100 cities based on key performance indicators, showcasing how each city is perceived as an ideal place to live, work, study, visit, retire, and invest in. They were also asked to associate specific attributes with each city, choosing from a list of 45 attributes grouped under seven pillars like Business & Investment and Culture & Heritage.

Singapore’s overall ranking was boosted by its impressive performance in the business and investment pillar, securing the third spot globally. This pillar encompasses perceptions such as the ease of doing business, strength of the economy, and the city’s environment for start-ups. The city also ranked highly for its low crime and violence rates.

Alex Haigh, the Managing Director for Asia Pacific at Brand Finance, highlights Singapore as the Asean region’s “crown jewel” when it comes to city branding. He adds that Singapore excels in economic expansion, investment appeal, and world-class infrastructure, solidifying its position as a premier global financial center.

On a global level, London maintained its top spot as the world’s best city brand, followed by New York, Paris, Tokyo, and Dubai.

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